Category Archives: SuperBowl

2013 Super Bowl: Advertisements Cost More than Kaepernick’s Net Worth

With the Super Bowl less than one week away, Kaepernick stars in the biggest television event of the year. How big? In 2012 more people watched the Super Bowl than voted in the previous presidential election. This year expectations are the same. UCLA economist Lee Ohanian  “The Super Bowl is recession proof. And it will be for the foreseeable future.”


49ers QB Collin Kaepernick

In fact, CBS sold out all advertising time for this year’s Super Bowl at $4 million per 30 seconds (up $500,000 from last year). And here’s the interesting comparison, Kaepernick cannot afford to buy an advertising slot for his own Super Bowl.

Yes it’s official, franchise QB Collin Kaepernick is the most underpaid player in all of sports. He is locked in the second year of a four-year contract worth $5.12 million. Even if Kaepernick wins the world championship, a feat too great for Hall of Fame QB Dan Marino, he still cannot renegotiate his contract, he’s stuck. ESPN analyst Adam Schefter:

Sixty minutes from a world championship, Kaepernick is finishing up Year Two of a four-year, $5.12 million deal that is worth more than $3 million less in full than what Mark Sanchez will make from the New York Jets next season.

Yet Kaepernick has no out. He is locked into the deal until after the 2013 season.

Now I’m not one to argue that a millionaire deserves more money, but this is absurd. His contract deal with the 49ers, similar to QB Russel Wilson’s $2.99 million 4 year contract, is criminal. With the slew of rookie Qb’s becoming franchise players; agents must negotiate opt out clauses or performance based bonus’s within their client’s contract because it is equitable. And maybe the players and owners should look to revamp the CBA (collective bargaining agreement) to reward players whose existing contract is so substantially surpassed by their herculean performance.

Because when you earn the ring, you deserve the bling.